In The Future Will Everyone Be Crowd-funding? Guest post by Erinna Mettler

Fifteen minutes flyerI’m pleased as punch to introduce my fellow Beach Hut Writer, Erinna Mettler. Erinna is stupendously talented; her stories are perceptive, thought-provoking, laced with subtle humour. Magical.Over to you, Rin.

I write short stories. My first book, Starlings, was what is known as a daisy chain novel, which is a set of interlinking short stories with characters and settings in common. My second book, In The Future Everyone Will Be World Famous For Fifteen Minutes, is not a novel but a collection of short stories themed around fame and that’s as far as the connection goes. In the UK, short story collections are not looked upon favourably by agents or publishers. This is not the case in the US, India or even Ireland.  A handful of companies do consider collections but to be honest you have to either be a best-selling author or have won a major short story prize to get past the slush pile. I haven’t got an agent and with this second book I didn’t really try to get one. I half-heartedly sent it off to a few US publishers until somebody suggested I try the innovative crowd-funding publisher Unbound.

Since the company was established in 20 Unbound has gone from strength to strength. Their catalogue includes books by Jonathan Meades, Terry Jones, Kate Mosse and a Booker Prize listee (Paul Kingsnorth with The Wake).  In the promo video Unbound states that, ‘authors get to write the books they want to write and readers get to read real books, that in a crowded, celebrity obsessed market place might never see the light of day.’ This statement really appealed to me. I have not forgotten my rejection from a high profile literary agent a few years ago telling me they just weren’t in  love with my writing on the very day they announced a 2 book deal with Martine McCutcheon. She only wrote one and that went into bargain bins straight after it was released. I submitted my manuscript to Unbound. They accepted it within a month.

The thing with crowd-funding is that everything moves at a super-fast pace. I got the email from Unbound Digital on a Friday asking for a biography, an extract, photos, a cover and a short promotional film by Sunday! If you are thinking of submitting to them I would suggest you have all of this ready to go at a moment’s notice. They give you around 90 days to raise the funds to get your book published, which works out at about 350 £10 pledges. When you are fully funded you are assigned an editor and then, about a year later, you get the full marketing and distribution you would from any major publisher.

SONY DSC

SONY DSC

I have quite a large social media network but it has been very hard to gain pledges. I blog weekly, I post daily on Twitter and Facebook, I’ve done events, press releases, radio and sent out emails to everyone I know and still each pledge has to be eeked out. As I reach the end of my 90 days I am spending several hours a day marketing and no time actually writing, luckily for me I have the book finished and ready to go. When someone does pledge I want to shout their name from the rooftops. One thing that has worked for me was getting a short film made by Brighton’s Latest TV. This has been like a visual press release and I have gained many pledges since it went live. Wish me luck, I have 150 pledges still to get and time is running out.

Fifteen Minutes of Fame? No Thanks!

 

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